Give extra Get extra

As part of my role as innovation lead at BBDO, I led a mixed team of developers, UX and designers who helped support every campaign that went through the agency. To bring one of the most awadred TV spots of the year to life in the digital space my team created a way to take tweets, instagram posts and other social media and turn them in custom illustrations. These illustrations and the time lapse video generated by each one became hot commodities and took the campaign to new places.